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Nike, Inc.
As of May 18, 2026 at 24:05 UTC
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About Nike, Inc.
Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
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Latest News
5 articlesNike stock has plummeted to a 12-year low, down 34% year-to-date, as the company faces declining Greater China revenue, tariff pressures, and margin compression. While the balance sheet remains healthy with a 3.9% dividend yield and 24 consecutive years of dividend increases, management has pushed back the timeline for growth recovery to Q2 fiscal 2027. The analyst suggests the stock may be attractive for dividend-focused investors but lacks a clear path to meaningful sales growth.
On Holdings (ONON) is positioned for significant upside despite macroeconomic headwinds and a CEO change. The company reported strong Q1 2026 earnings with 14.5% YoY revenue growth (26.4% FXN), margin expansion, and raised full-year EBITDA guidance by 100 bps. Trading at a discount to peers and forward outlook, with analyst support and strong institutional accumulation, the stock could see 70%+ upside from support levels near $32.
Otis College of Art and Design hosted its annual Atelier scholarship benefit on May 7, 2026, honoring fashion designer Jason Wu with the Creative Visionary Award. The event showcased student fashion designs in partnership with mentors including Nike, St. John, Vince, and others, while announcing three new scholarships including the inaugural Mattel Toy Design Scholarship and Fashion Trust U.S.'s first scholarship to Otis students.
Nike stock has plummeted 32% year-to-date and 76% from its 2021 peak, facing multiple headwinds including declining sales (especially in China where sales fell 10%), shrinking profit margins from 12.8% to 4.8%, an EEOC investigation into DEI hiring practices, a poorly received ad campaign, and two rounds of layoffs affecting 14,000 employees. The article recommends avoiding Nike stock for the time being despite its cheap valuation.
While both Verizon and Nike offer attractive dividend yields and long histories of annual increases, Verizon emerges as the better buy. Nike's dividend is at risk due to declining earnings (down 35% YoY), falling revenue, and free cash flow that doesn't comfortably cover its dividend payout. In contrast, Verizon is experiencing strong momentum with record EBITDA, positive subscriber growth, and free cash flow that easily covers its dividend at roughly 55% payout ratio, making its 5.9% yield more durable than Nike's 3.7%.
