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Harley-Davidson, Inc.
As of May 30, 2026 at 24:05 UTC
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About Harley-Davidson, Inc.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Latest News
5 articlesHarley-Davidson's Board of Directors has approved a cash dividend of $0.1875 per share for Q2 2026, payable on June 25, 2026 to shareholders of record as of June 8, 2026.
Tim Lamb Group successfully brokered the sale of Street Track n' Trail, a long-established Honda and powersports dealership in Conneaut Lake, Pennsylvania, to Brett Dias and Sal Cerra of Stt Power Sports, Inc. The dealership, which has operated for over 50 years under previous owners Dick and Joanne Lepley, has been renamed Lake Way Motors, Lake Way Powersports, and Lake Way Harley-Davidson. The new owners plan to retain all employees and expand operations, including developing a new Honda Generation 3 showroom.
Robinson Value Management initiated a new position in Harley-Davidson, purchasing 158,986 shares worth approximately $3.12 million in Q1 2026. The investment comes after the stock plunged to a 52-week low of $17.09 in March, though it has since rebounded following Q1 earnings of $1.2 billion and 8% growth in global retail sales. With a P/E ratio of 8 and dividend yield of 2.96%, the stock may appeal to income-focused investors despite recent price appreciation.
Ford CEO Jim Farley sold 6,454 Harley-Davidson shares worth approximately $121,000 on February 25, 2026, representing 28.48% of his direct holdings. The sale marks Farley's first open-market disposition of HOG stock. Harley-Davidson faces significant headwinds with shares down 30% year-over-year and 50% over five years, amid declining motorcycle revenue and workforce reductions. New CEO Artie Starrs is implementing a strategic turnaround plan called 'WireForward' aimed at balancing the brand's premium legacy with products targeting younger customers.
Harley-Davidson's Board of Directors has approved a cash dividend of $0.1875 per share for Q1 2026, payable on March 17, 2026 to shareholders of record as of March 2, 2026.