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Etsy, Inc.
As of May 30, 2026 at 24:05 UTC
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About Etsy, Inc.
Founded in 2005, Etsy operates a leading global marketplace, connecting roughly 87 million active buyers and 6 million sellers of unique, handmade, and vintage goods. In fiscal 2025, the firm generated $2.9 billion in revenue and almost $12 billion in gross merchandise sales. The firm monetizes its marketplace primarily through transaction fees and advertising, with core categories spanning homeware, jewelry, apparel, and craft supplies. The US drives 74% of sales, though its core geographic reach extends to the UK, Germany, Canada, and Australia.
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Latest News
5 articlesNeedham raised its price target on Etsy to $85 from $65, citing strong first-quarter performance and a key growth inflection point. The firm highlighted the mobile app's momentum (nearing 50% of GMS with 11.2% YoY growth), improved marketplace trends, and AI-driven personalization tools as key drivers. Etsy's core marketplace returned to positive GMS growth for the first time in nearly three years, with four consecutive quarters of YoY acceleration. The roughly $1.2 billion in Depop proceeds could support share buybacks.
Etsy's stock has plummeted 78% from its November 2021 peak due to three key challenges: gross merchandise sales declined 4% in 2025 to $10.5 billion, net income fell 67% from $494 million in 2021 to $163 million in 2025, and operating expenses surged 50% to $1.8 billion. The company's reliance on discretionary consumer spending is further pressured by declining consumer confidence, making recovery uncertain.
Etsy's stock has fallen from its 2021 peak of $296.91 to $64, as pandemic-driven growth has slowed and acquisitions compressed margins. However, the company is now stabilizing its core business, divesting non-core assets, and improving profitability. Trading at just 9 times next year's adjusted EBITDA, Etsy appears undervalued and could be a compelling turnaround opportunity.
Etsy stock has fallen 53% since its 2023 high but has beaten the market with a 46% gain over the past year. Despite three consecutive years of declining gross merchandise sales and stagnant active seller growth, the company is refocusing on its core marketplace after selling Depop to eBay. With expectations for GMS growth to return in 2026 and potential tailwinds from economic pressures and AI displacement, analysts see potential for an Etsy renaissance.
eBay has delivered 15.8% annualized total returns over the past decade, outpacing the S&P 500 through steady business operations, aggressive share buybacks (62% reduction since 2015), and shareholder-friendly capital allocation. The company is acquiring Etsy's Depop service to access 56 million younger users, positioning itself as a defensible platform for rare and collectible items without pursuing expensive expansion like competitors.
