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Take-Two Interactive Software Inc
As of May 21, 2026 at 10:03 UTC
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About Take-Two Interactive Software Inc
Take-Two is one of the largest global developers and publishers of video games, with labels including Rockstar, 2K, and Zynga. Grand Theft Auto is the firm's biggest franchise, accounting for about 30% of total sales for the past decade. NBA 2K is the industry's dominant basketball video game, with Take-Two releasing a new version annually. Other notable franchises include Red Dead Redemption, Borderlands, and Civilization. Typically, more than three-fourths of the firm's sales are from in-game spending, with the remainder coming from initial game sales. Since acquiring Zynga in 2022, mobile makes up about half of total sales.
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Take-Two Interactive stock has underperformed the market, down 17% in 2026 and only up 15% over five years compared to the S&P 500's 80.5% gain. However, the November 2026 launch of Grand Theft Auto VI is expected to be a major catalyst for growth, with the game positioned to dominate the market and deliver significant returns for investors over the next five years.
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Take-Two Interactive's stock is trading 25-30% below late-2025 peaks, but the November 19, 2026 release of Grand Theft Auto VI could be a major catalyst. Analysts maintain bullish price targets in the $270-$285+ range, suggesting 25-45% upside potential. GTA VI is expected to be one of the largest entertainment launches in history, with marketing beginning mid-2026. The company has already raised fiscal 2026 bookings forecasts to $6.65-$6.7 billion, partly due to strong demand ahead of the launch. Success depends on execution, post-launch monetization, and avoiding further delays.